With enhanced fan experience as a top priority, the Kraft Group embarked on a mission in 2012 with Extreme Networks. The goal was to provide high-density Wi-Fi to all guests at Gillette Stadium. This mission was marked by significant challenges, as this is one of the largest stadiums in terms of Wi-Fi throughput and capacity. The stadium, required approximately 65,000 fans to be connected simultaneously, representing up to 22 gigabytes of traffic during each event.
In the short term, the Kraft Group needed a Wi-Fi network solution that allowed thousands of users to connect while receiving high-quality content consistently. However, with users becoming increasingly digitized, new demands started to emerge. The Kraft Group soon realized that by partnering with Extreme, options were endless and business outcomes better than expected.