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Extreme Partner First™: Announcing the Next Evolution in Partnership
Published: January 20, 2026
We’re excited to kick off 2026 with a major update to our partner program and a new brand for our overarching partner ecosystem that reflects our partnership philosophy. Introducing Extreme Partner First.
What does Extreme Partner First mean?
Every change begins with a conversation, and our partners have led the way for our latest transformation. We’ve redesigned our partner framework—Extreme Partner First is now the unified brand and philosophy for our entire partner ecosystem. This means all partner types—Resellers, Distributors, MSPs, Technology Alliances, and more—are part of one cohesive framework designed to make partnering with Extreme Networks easier, more transparent, and more rewarding.
With this unveiling, we’ve made significant updates to our reseller program that reflect your feedback and our commitment to putting partners first in everything we do.
What's new?
- Predictable, Profitable Rebates: One global SKU-based structure delivers higher, volume-driven rebates, with increased rewards for AI-driven infrastructure and cloud networking.
- Transparent Deal Registration: 48-hour target approval SLA, system-enforced protection, and consistent global rules, so partners win faster and with confidence.
- Unified Global Deals: One process, clear pricing, and partner identification tools, enabling seamless scalability worldwide.
- Enhanced Training & Certification: New combined Installation & Troubleshooting certifications with AI-ready and cloud networking alignment, so partners build skills that drive real-world wins.
- Modernized Partner Experience: More intuitive portal, self-service tools, marketing concierge, and partner communities, so partners can act faster and stay connected.
What matters to our partners
We’re evolving to deliver what matters most to our partners: profitability, simplicity, capability, consistency, and a sense of community. That’s why the Extreme Partner First framework is designed to help partners earn predictable rewards, navigate clear and automated processes, build technical expertise, benefit from consistent global engagement, and connect through a revitalized partner community. Every new element leads back to our core values:
“When we work with vendors, our goal is to build long-term partnerships grounded in mutual success and, most importantly, the success of our customers. Extreme’s new partner program reflects a clear commitment to that same outcome, reducing unnecessary complexity and delivering a more transparent, predictable, and collaborative experience. Through tighter engagement, purposeful teaming, and streamlined processes, Extreme Partner First will make it easier for us to plan ahead, execute effectively, and differentiate ourselves in a competitive market.”
Join the Extreme Partner First Program
To learn more about the Extreme Partner First Program and how to become an Extreme Partner, visit our Partner Page.
Once you join, here’s a sneak peek at what’s waiting for you:
- Extreme Partner Portal – Your central hub for deal registration, training, marketing resources, and community engagement.
- Extreme Partner Demand Center – Access ready-to-launch campaigns and co-brandable assets to drive demand and accelerate pipeline.
- Extreme Partner Pulse Podcast – Created for partners on the go! Tune in for insider insights, success stories, and strategies from featured guests.
- Extreme Partner Sales AI Assistant – A game-changing sales acceleration tool that helps you qualify opportunities faster and close deals with confidence.
