Blog AI & ML

The Most Common Themes in the Financial Services Industry

Cammy Perry Content Marketing Specialist Published 17 Jan 2023

The financial services industry is facing a shift in the way businesses operate. The digital revolution has brought about many advancements, but it also has created new challenges that require companies to adapt. Here are some of the most common themes affecting financial services companies today:

Digital Banking

Digital banking refers to using online and mobile technologies to manage finances. This can include paying bills, transferring money between accounts, and making deposits with your smartphone, laptop, or tablet. Banks are increasingly providing their customers with sophisticated and easy-to-use digital tools that allow them to perform various banking activities from anywhere at any time.

Digital banking provides customers with greater control over their finances than ever before. Customers see technology as an essential differentiator among banks, and they expect companies to use their digital products—such as mobile apps or online banking services—to demonstrate that the company understands what consumers want.

Modernization to Enhance Customer Journey & Business Operations

Modernization is making something new and improved, like updating legacy systems and replacing outdated technology. When you modernize your IT technology, you can enable your team to work efficiently with minimal disruption or downtime.

As your organization is focused on addressing customers’ needs, modernization lets you focus on what your customers want most. For example, if they need access to their accounts anytime and from any place, you can provide them with online or mobile banking services through a reliable and secure network.


Cybersecurity is a top priority for financial services firms and their customers. Cybercrime is extremely common and can significantly affect banks and customers impacted. To avoid becoming the next target, it’s essential to understand what makes these attacks so dangerous—and how you can protect yourself from them.

Financial service organizations must be proactive when it comes to cybersecurity by adopting strong cybersecurity practices to protect customer data. It is important to be vigilant when it comes to cybersecurity by ensuring that employees are trained on cybersecurity best practices and monitoring system activity for suspicious activity or anomalies that could indicate an attack against their systems or networks (e.g., unusual spikes in web traffic).

AIOps to Improve Operations

AIOps can help your IT team with managing your IT infrastructure more effectively. It can help you reduce downtime, increase uptime, improve performance—and save money! In the financial services industry, many IT teams are looking into tools that use ML algorithms and AI to simplify network management and keep operations running efficiently.

Work Reimagined

It’s no secret that the way we work is changing. With advancements in technology and communication methods, traditional working models are becoming less relevant daily.

Work is becoming more mobile: You only need to look at how much time we spend staring at our phones or tablets on any given day to see that this is true! Work no longer ends when we leave our desks—it follows us wherever we go.

Work has become more remote: Some people do not even have an office anymore; they work from home or wherever they feel best, communicating with their team via email or video conferences rather than face-to-face and phone calls.

A network that supports their unique demands is crucial for hybrid and on-the-go workers. Your business’s network should be fast, reliable, and secure—so your employees can complete their tasks without worrying that they may lose connectivity.

Financial Services Resources

Technology is revolutionizing the financial services industry, and it can be hard to keep up with all the latest innovations. From digital banking to cybersecurity, companies can stay ahead of their competition by using various methods, and businesses need to be aware of these trends so they don’t fall behind.

Learn how Extreme Networks can help you enhance your customer’s digital experience and support your hybrid workforce with some of our related resources:

Get the latest stories sent straight to your inbox!

Related Financial Services Stories