Long gone are the days that IT departments are secluded to the basement or some non-descript room in the back-corner of the office, with little say or impact on the fundamental goals of the business. No, today IT solutions and overarching IT strategies has an enormous impact on business’ core goals; this includes one mission-critical goal of every business: creating and maintaining a loyal customer base.
With the dramatic increase in digital and mobile engagement, the challenge of meeting customer expectations has evolved significantly. New demands are now placed on the business to stay competitive and profitable. Not only do IT technologies, in particular IT networking solutions, need to optimize the key operations of the business they have must also deliver personalized, value-added experiences to their customers during their visit or stay in a physical location or venue.
During a recent webinar an audience from a cross-section of industries gave feedback on their top customer-facing network challenges:
Network security, visibility/analytics, and guest access were all top challenges, but other aspects are also top-of-mind. One thing is clear: these challenges resonate across industries – whether it’s a hospital, sports venue, retail store, university, hotel – or any other environment where a successful customer experience is predicated upon a business’s ability to competently map online IT network services to real-world customer experiences.
With real-life customer experiences that include the Baltimore Ravens, Baylor University, and Henry Ford Health System, as well as expert input from a notable industry analyst, we explain how the relationship between IT networking technologies and the customer experience is becoming a universal bond today.
Click here to listen to the panel discussion, and for more information, read the supporting whitepaper, Leveraging the Network to Optimize Customer Experience and Guest Access, to take a deeper dive into the topics covered in the program.