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Extreme’s Partner Program Rises to the Top

Natalia Vianden Director, Global Channel Programs Published 14 May 2020

We´re living in very special and unique times these days. Our personal and work lives have drastically changed with the impacts of the global pandemic. It has certainly reminded many of us, me included, not to take anything for granted. What it hasn’t changed, however, is Extreme’s commitment to our customers and partners.

I am truly grateful to work at Extreme Networks, a compassionate company that is contributing in so many ways, whenever and wherever possible. Our teams have been working closely with our customers and partners impacted by COVID-19 and the stories and positive outcomes are heartwarming and we continue to lend our support to those that are most in need.

While we work through these challenging times, we remain focused on our 3 key principles, listed below, that help enhance Extreme’s Partner Program.

1) Ease of Doing Business:

We continuously strive to make it easier for our partners to do business with Extreme. Just recently we´ve launched a new way for partners to engage with Extreme through EVA (Extreme Virtual Assistant) our dedicated 24/7 channel chatbot. With simple click-to-chat functionality, you can ask EVA about deal registrations, rebates, training, MDF, marketing campaigns and more. Any topic that EVA is unable to answer, it will forward they query to our internal channel teams, who will then respond.

We’ve also completed a comprehensive re-fresh of PartnerEngage, Extreme’s Partner Portal, and even easier access to a variety of Extreme systems and applications, delivering a better partner experience by providing partners with the right tools and resources at the right time.

More automation and visibility will come in FY21 for partners to have even better oversight on deal registrations and quotes.

2) Simplification:

Extreme’s Partner Program is simple and clear. Partners can easily understand what it takes to achieve and maintain status, and how rewards can be used. In FY21, we will continue to focus on simplifying our rebates and deal registration structure.

3) Channel Self-Service:

Channel Self-Service automation is an essential component of our Partner Program’s success. Particularly in the area of creating quotes on the Partner Portal. We will soon launch the ability for partners to create a deal registration and receive immediate quotes to distribution and resellers once approved. Additionally, we will provide a single dashboard on PartnerEngage where resellers and distributors can view and download approved quotes associated to them.

We built and designed this award-winning program to provide our channel partners with the foundation to advance how end users connect and drive digital transformation.  Now more than ever, Extreme rises to the top and is here for you to provide the resources, solutions, and flexibility you need to navigate these difficult times, including Extreme’s LEAP program.

Learn the benefits of becoming an Extreme Channel Partner here.

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