At last week’s Extreme Global Partner Summit, I had the privilege of addressing our growing partner ecosystem. I covered a lot in my opening keynote, but if there’s one main takeaway, it is this: Extreme is a committed, channel-focused organization that executes on our plans. We are differentiated in the campus enterprise. The combination of our wired and wireless unified management, control and analytics with our 100 percent in-sourced customer support with 94 percent first call resolution provides the best proposition for our customers.
Over the last 6 months alone, we:
Unfortunately for them, our competitors can’t claim the same positive momentum. Take Aerohive, for instance, a company that tried to pick a fight with us over the Zebra acquisition. Unlike Aerohive, Extreme offers partners unified wired and wireless solutions, highly focused partner programs and vastly specialized solutions. Aerohive can’t do this. Their solutions are disparate and their partner programs lack the direction and content that ours are able to deliver. In a one-on-one match, I’d bet on Extreme every time.
Last week at our Global Partner Summit, I also informed our partner base that I felt that Brocade was “confused” and without direction. With news this week that Broadcom plans to purchase Brocade/Ruckus it’s easy to see why. The company informed customers and partners that it is exiting the networking and wireless business leaving the future highly uncertain. This worries their customers and partners for a number of reasons:
As a strategic partner with Broadcom, we’re excited about its acquisition and plan to strengthen its solutions offerings to the marketplace. We will continue to expand our investment in our partnership with Broadcom and believe this investment will continue to help us build our competitive advantage. Looking ahead the road is unclear for Brocade and Ruckus with uncertainty over whether they will find a home together or as separate entities. One thing I am certain of is that when the dust settles from this news many months from now, Extreme will continue to march forward in lock step with our partner ecosystem to continue meeting the connectivity needs of enterprise customers in our target vertical markets.
At the end of the day, it comes down to having the technology, strategies and tactics in place that will drive success for partners. I’m proud to be a part of a team at Extreme that works hard every day to make this a reality.