Imagine walking into a live concert, feeling the energy of the place. The lights are flashing, the music is blaring, and you’re surrounded by people who are just as enthusiastic as you are. You’ve been waiting for this moment for months, and it’s finally here. The anticipation is palpable, and you can’t help but feel like you’re a part of something special. What if there was a way to make this experience even better? What if technology could take the concert experience to the next level? That’s precisely what the IT team behind MGM Music Hall at Fenway is striving for.
Located just behind Fenway Park, the organization sits below Fenway Sports Group. This ownership group owns the Red Sox, Roush Family Racing, Liverpool Football Club, and the Pittsburgh Penguins. Managing a state-of-the-art music facility in the heart of Boston’s Fenway neighborhood is difficult. Competition, the increasing use of technology in live events, higher expectations from attendees who want high-quality sound and lighting systems, smooth ticketing and registration processes, and interactive experiences such as virtual and augmented reality are just a few of the challenges facing the Music Hall:
The Music Hall has transformed the concert experience by upgrading their network with cutting-edge technology from Extreme. By leveraging the latest technologies in sound, lighting, video, mobile ticketing, mobile apps and much more, the venue creates a world-class experience that engages and delights attendees—staying competitive while reducing costs and improving efficiency.
“We hope to extend the wireless environment’s footprint and unlock the ability to provision and deploy new services, such as location services and facial recognition technology, to help sort of fans get in the park a little faster than they can today. This new deployment unlocks our ability to pursue those different use cases”. Randy George, VP of Technology Operations for the Boston Red Sox
The era of live events is changing. With a robust network, the potential to create a world-class experience is easier than ever. Extreme enables organizations to deliver new ways to enhance the venue experience while unlocking better business outcomes.