Wireless Networks Are Enhancing the Shopper Experience Retail has long faced the challenge of keeping pace with technology solutions that have become mainstream for consumers and other industries. Some may point toward the complexity of store-wide systems, while others identify organization and budget constraints. However, now more than ever, advanced technology has become business critical for retailers as they aim to deliver great customer experiences, optimize workforces, and coordinate supply chains.
Retailers are in the midst of a technological revolution that is transforming the business of selling products. The new retailing model (featuring connected shoppers able to shop online and in-store, often with the assistance of smart devices) is largely based on technology — specifically, wireless technology.
As important as it is to connect with mobile shoppers, today’s most successful retailers understand that connectivity is not an end in itself. They know that just as important is the networks’ ability to help collect and analyze customer information to assist retailers in proactively personalizing the sales experience.
The backbone of this advanced technology is an efficient network. Retail networks need to be complemented with forward-looking enhancements that result in a more adaptable, reliable, and flexible wireless system. With the rapid pace of technological change and the increased number of requests from business customers, technology professionals in the retail industry often struggle to identify which solutions are needed to prepare for the next three to five years.
This paper outlines the key trends shaping the unique needs and demands of the wireless network in retail today. It is essential reading for retailers searching for ways to leverage their wireless networks to deliver compelling experiences for connected shoppers.