Consumers’ expectations for in-store experiences have dramatically changed post-pandemic and shoppers are demanding faster, safer, contact-free shopping experiences. They are more aware of how they interact with stores at which they shop, looking to enhanced product visibility, streamlined checkout and a full range of curbside and delivery options beyond the four physical walls. There is also an expectation that the in-store experience and product prices should match or go beyond the online experience, straining existing capabilities that are challenging physical retail conventions. In short, consumers are demanding digital experiences at every touchpoint. As digital store initiatives proliferate, interest in electronic shelf labels (ESL) has grown. Why? This technology provides real advantages for the retailer and enhances the consumer's experience.
Electronic shelf labels (ESL) are small, battery-powered electronic paper (e-paper) displays that present product and pricing information at the shelf edge, replacing paper labels. ESLs use wireless technology to communicate with a central hub to form a dynamic pricing automation network.
Typical use cases include:
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