Creating an unforgettable experience for guests has always been the heartbeat of stadiums worldwide. Yet, the stakes are raised even higher when it comes to a venue steeped in history, such as Los Angeles Memorial Coliseum. This stadium has been around for almost a century, hosting countless iconic events and sports moments. The challenge for this venue is to advance simultaneously with its guests' needs while keeping the timeless architecture that has made it an iconic destination. By embracing innovation and modernization, the Coliseum can remain a beloved landmark for generations to come.
"We didn't have to worry about network modifications as we implemented new systems." – Frank Juarez, CTO of Auxiliary Services, University of Southern California.
Amidst the COVID-19 pandemic, the historic Coliseum faced unprecedented challenges in adapting to new technologies and operational demands while maintaining its timeless architecture. However, by installing a robust and versatile network infrastructure, the Coliseum was able to smoothly integrate new technologies like cashless sales and touch-free ordering, providing a safer and more convenient experience for fans. In addition to the technological advancements, the network-enabled real-time data collection about crowd management and safety protocols allowed the USC Auxiliary Services team to make informed decisions and take prompt actions where necessary. As a result, the Coliseum was able to ensure the safety of its visitors while still delivering an unforgettable experience.
The Coliseum's rich history and iconic status have made it an attractive venue for hosting various events, from the Super Bowl to the Olympics, and even unique events such as the NASCAR Clash at the Coliseum.
"Having the network implemented as we have in the support from extreme, we've been able to be really flexible." – Frank Juarez, CTO of Auxiliary Services, University of Southern California.
NASCAR’s goal was to stage new venues, sights and races for their fans and connectivity was a key piece for the league. Looking at the Coliseum, they realized it could provide a good connectivity experience. This allowed the Coliseum to gain a competitive advantage over other stadiums, making the network a strategic asset for USC.
"I believe that connectivity was a very important thing to them because they were looking for venues that have foundations and Wi-Fi; they found that loading files and uploading, downloading content, uploading videos and even placing bets was really important to their fan base. So, when they looked at the venues, they felt that the coliseum could provide that."