NASCAR Fuels Innovative, Unique Fan Experiences with Wi-Fi 6 and Analytics from Extreme

Published 3 Nov 2021

John Martin, VP of Media & Event Technology at NASCAR, and Norman Rice, COO of Extreme Networks discuss why the league is deploying Wi-Fi6 and ExtremeAnalytics to power innovative, immersive, and compelling fan experiences on race day – while gathering insights and intelligence to optimize operations. John also highlights how NASCAR shifted to iRacing during the pandemic and embraced the esports world.

NASCAR’s high-capacity, cloud-driven Extreme Wi-Fi 6 network powers fan experiences like mobile ticketing, concessions, and sports betting on race day. In addition, NASCAR leverages real-time network analytics to continually improve and create new, unique fan-facing experiences.


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