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The Power of Harnessing Location-Based Analytics

Ryan Hall Manager, Vertical Solutions Marketing Published 5 Dec 2018


As businesses are pressured to find new, impactful ways to enhance the customer experience and improve the day-to-day operations of their organization, they are turning to innovative technologies for answers.  Location-based services deliver a compelling solution for their ability to personalize the guest experience, offer actionable analytics, and ultimately increase conversions and revenue; businesses are starting to understand the value, as the global market for location-based services is anticipated to grow at a CAGR of over 40% between 2017 and 2021.

Enter ExtremeLocation, a resilient and scalable cloud-based location and analytics solution by Extreme Networks, businesses have access to three tiers of location, including presence, zone, and position.  Each tier offers unique, powerful location-based capabilities to augment an organization’s in-house assets and operations while personalizing the experience for guests.    

In Part I of our ExtremeLocation Demo Series above, we demonstrate how businesses have access to macro-level visitor trends, and the average length of time guests stay, at each location across a distributed set of properties (and how these trends compare historically).  Specific to individual locations, we show how ExtremeLocation allows businesses to access guest engagement trends at the property, the amount of time they dwell in given areas onsite, and the ratio of guests to staff. 

Visibility into these analytics, and the ability to harness them to improve the guest experience, are applicable and beneficial for a variety of industries: whether it’s a hotelier or brand managing a number of properties, retailers with brick and mortar stores, a large healthcare system with multiple branches, or an expansive resort with a number of areas of interest.   

For more information, visit our ExtremeLocation solution page and be sure to view more resources outlining the benefits of location-based services below.


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