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7 Reasons Why We Are The Perfect Match For Partners

Lorna Pierno Director, Global Channel Marketing Published 13 Feb 2020

Our channel partners are the heart of our organization –and our customers are the pulse. We take the time to listen to their goals and concerns. As a result, we have developed unique and genuine relationships with our partners. Partners are the peanut butter to our jelly, the ying to our yang, the sauce to the spaghetti – the perfect match to our offerings. 

At the core, our partnerships are centered around a shared vision of leveraging our joint solutions to enable positive change and outcomes for our customers and communities. As people around the world celebrate Valentine’s Day, a day of love and reflection, we want to offer 7 reasons why we’re the perfect match for partners.

# 1 We have similar goals

We want to serve our customers, and so do our partners! We eat, sleep, and breathe networking so our customers can be assured they’ve got the right systems in place to help them accomplish business goals. We’re rated number one for services and support for a reason by end-users. We continually invest in our partner portal to better communicate and provide our partners with all the tools and resources they need to advance and thrive.

# 2 We’re both outcome-driven

We know our partners are working to drive their businesses forward, and we’re doing the same. We continually invest in our employees to make sure they are empowered to do their jobs. We also invest in training for our channel partners. We offer master specializations and certifications to partners for the entire Extreme portfolio. Our comprehensive learning management system provides ease of certification training as well as partner training and enablement beyond sales and technical certification, including managed services, solutions selling, and advanced systems engineering training.

#3 We’re focused on your future

We have built an IoT edge to cloud data center portfolio that is fully enabled by our cloud-managed network management platform, ExtremeCloud IQ. While we offer our customers and partners an innovative third-generation cloud network solution, other vendors are still on their first and second generations. ExtremeCloud IQ takes advantage of advanced machine learning and AI capabilities to simplify sophisticated management, enhance visibility and control, and reduce the cost and complexity of our customer’s network. Our cloud enables our partners to sell solutions that are easy to understand, deploy, and manage. You’ll be profitable and be able to sleep easy at night.

#4 We shower you with rewards for helping us

Partner success is something we care about, a lot. We offer deal registration and various incentive programs and promotions to help build your business. We help maximize revenues and margins with our service offerings. The Extreme Partner Program is designed to increase profitability and differentiation with leading solutions that enterprises today require, and to reward partners for new solution-selling, net new customer acquisition and adding expertise through new specialization programs.

#5 We never embarrass you

As we mentioned before, we’re rated number one for services and support by end-users for a reason. We have 100% insourced support. When our partners are frustrated, we’re frustrated. When you win, we win. When our mutual customers call us, we treat them like family.

#6 Others are noticing us

We are growing. Thanks to our partnership with well-known companies like Broadcom, Verizon, and the National Football League, Extreme Networks is not a brand you have to introduce to your customers. Extreme is positioned as a leader in Gartner’s most recent 2019 Magic Quadrant for Wired and Wireless LAN Access Infrastructure. Our team is spreading the word about our cloud-managed solutions so that when partners meet with end-users, it’s less about introducing the solution and more about empowering them to transform.

#7 We complete each other

We’ve discussed several reasons why Extreme Networks and the Extreme Partner Program are an excellent match for your technology business. As our partners look to grow their business in 2020 and beyond, we will be with them every step of the way. Our partner program is straightforward, provides a wealth of technical training, and offers business planning to maximize profitability. If our partners grow, we grow. Their success is our success. The Extreme Networks channel strategy is to arm our partners with products and solutions to meet the growing demands of end-users, and the programs, training, and resources needed to grow business.

As Extreme evolves, we’ll continue to be a channel-led organization, maintaining our leadership position as the industry’s first cloud-driven, end-to-end enterprise networking provider.

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