Brenda Richardson’s 20+ years of experience in the IT industry spans various disciplines, including channel leadership, channel sales, direct sales, strategy, business development, acquisition, integration, and alignment. She has held strategic positions with both manufacturers and resellers. In each capacity, she leads with her passion for the channel and sees it as the leading indicator of an organization’s success. At Extreme, Brenda leads a dynamic team of talented Channel sales professionals in evolving the Americas Channel Sales strategy to enable our partners to more effectively deliver Extreme’s unique value proposition. Prior to Extreme, Brenda was the Global Partner Lead for Cisco’s Demand Generation Center, working in a collaborative Channel, Sales, and Marketing team. She is the proud mother of two young adults who are making their way in the world. She splits her time between Austin, TX and Southeast Louisiana, with her two Australian shepherds as constant companions.