In 2012, the New England Patriots embarked on a journey to deliver in-venue Wi-Fi connectivity to any guest at Gillette Stadium. At the time the Patriots recognized the shift toward a heightened engagement with digital mediums, and with it the growing expectations of their fan base to stay connected to their mobile devices during games.
Fast forward to 2016, and the Patriots’ fans initial decision to invest in Wi-Fi for their fans has been validated as countless of other teams have followed suite.
Fred Kirsch, VP of Content with the New England Patriots and Kraft Sports Productions, who has driven the team’s in-venue mobile strategy since its inception, discusses how the Patriots leverage technology and how they engage with fans in-venue in the interviews below.
Want to learn more about the Patriots, their upgrade to Wave II Wi-Fi, and their in-venue connectivity strategy? Check out these assets below:
- E-Book: New England Patriots, Gillette Stadium, & 802.11ac Wave 2 Wireless
- On-Demand Panel Discussion: Tech Tailgate: Delivering In-Venue Wi-Fi with the Patriots
- Sports Illustrated Article: Will Patriots soon bring Augmented Reality to Gillette Stadium?