Automated Beer Pouring: Enhancing Gillette Stadium's Fan Experience
Published: February 3, 2023
Gillette Stadium, the home of the New England Patriots, must prepare itself to host even 60,000 guests for just a couple of hours. During that period, there is a team focused on ensuring guests have a great experience. From the moment they park their car until they leave the stadium with a smile. To face this challenge the Kraft Group with the advent of Extreme Analytics, has taken things to the next level. By collecting and analyzing massive amounts of data from various sources, such as fan surveys, social media, and ticketing information. Leading to the creation of new services such as automatic beer pouring or autonomous purchasing at concession stands, enhancing the overall fan experience.
Challenges
- Collecting and analyzing massive amounts of data from various sources, such as fan surveys, social media, and ticketing information
- Creating new services such as automatic beer pouring or autonomous purchasing at concession stands
"The biggest benefit we've had working with Extreme is the direct interaction with the management team. Yes, we are a large facility, but they are extremely focused on how well we engage, how well we deliver the experience to our gusts and how we optimize their solution. This is a partnership."
Extreme Solutions
- Extreme Analytics™
- Extreme Wireless™
Results
- Enabling better game and event planning by creating predictive models that forecast trends and upcoming demands
- Advancing its operations, including mobile ordering, enabling fans to buy food and pick it up when it’s ready instead of waiting in line and missing a crucial catch on a touchdown