SEAT Conference 2014


Extreme Networks will be at the annual SEAT (Sports & Entertainment Alliance in Technology) Conference again this year! SEAT allows professional and collegiate sports and entertainment executives and decision makers to share best practices and stay in front of evolving technologies in the analytics, business intelligence, digital marketing, social media, CRM, mobile, ticketing operations, fan experience, database marketing and sales spheres.

Sessions Featuring Extreme Networks and Our Customers

Leveraging Analytics & Big Data as an Organizational Tool for Success

Sunday, July 20th
12:30 pm – 1:30 pm

Charlie Shin will lead an engaging discussion with a panel of industry experts share information on the how to cut through the hype around big data and analytics to provide you insight into best practices for gathering data, technology to manage the data and how to partner across CRM, Marketing, Digital, Social Media, Ticket Sales & IT to ensure the proper analytics are being presented in a clear picture for leadership decisions.

Discussion Leader: Charlie Shin, Sr Director CRM & Analytics, Major League Soccer

Panel Members:

  • Richard Clarke, Managing Editor, Arsenal Football Club
  • Fred Kirsch, Publisher & Vice President, New England Patriots
  • Fiona Green, Co-Founder, Winners
  • Chris Bondarenko, Vice President, Vision Critical

Pervasive Wi-Fi Delivers Unique Game Day Fan Experience: A Case Study

Monday, July 21st
2:00 – 2:30 pm

The New England Patriots and Extreme Networks have partnered together to provide pervasive Wi-Fi in Gillette Stadium giving fan’s a unique experience through mobile apps, digital content. This access provides real-time analytics for customers such as the New England Patriots and Philadelphia Eagles, who have access to a wealth of data from their Wi-Fi network that they can leverage to make the experience even better for their fans.

Case Study Presenters:

  • Fred Kirsch, Publisher & Vice President of Content, New England Patriots
  • John Brams, Director Sports and Entertainment, Stadium & Venue Business Unit, Extreme Networks

The Tri-Fecta – Technology, Digital & Fan Engagement

Tuesday, July 22nd
9:00 am – 10:00 am

The Tri-Fecta: Everyone is striving to leverage technology, digital marketing and social engagement for an immersive fan experience for improved customer loyalty. During this session, you will hear from industry technology innovators whom have successfully created the “tri-fecta” experience in sports & entertainment! They will share their innovative “twist” to creating a great experience for fans, capturing of analytics for improved customer support, share best practice pointers and lessons learned along the way to help you in your next visionary project.

Discussion Leader: Rob Sine, Vice President Ticket Sales & Marketing Strategy, Pac-12 Conference

Panel Members:

  • Michelle McKenna-Doyle, CIO, National Football League
  • Fred Kirsch, Publisher & Vice President of Content, New England Patriots
  • Bill Schlough, CIO, San Francisco Giants
  • Eric Johnson, Executive Vice President Multimedia Sales, ESPN
  • Ben Ackerman, President, Experience