In my last blog about application visibility and control I did mention analytics as one of the most interesting use cases for such a technology. Clearly the highest value can be associated with it from a business perspective. Especially as you merge the application flow data from the network with additional contextual information about servers, systems, users, roles, devices and their location on the network. The network becomes the root of a new Big Data application – network driven analytics and intelligence. So instead of being a cost center the IT and the network contribute actively to the business success. But how? Some examples I listed back then included:
Provide insight into the adoption of business applications that have been rolled out
Optimize network resource utilization for business applications
Maximize the performance and the user experience for business applications
Identify innovative employees with their application usage profile
Gain insight into customer application usage and behavior during large events or venues to better monetize the network
Provide the basis for monetization of the network infrastructure in the hospitality and large venue market
Those scenarios are just the start. The power to convert Big Data to knowledge and so competitive advantage will result in new types of network deployments that we never imagined before. I am looking forward to this and also your comments and contribution to what could be done with the network and network generated data beyond providing reliable connectivity and the perfect user experience.
To get a sense what will be possible just take a look at one of our technology strategy briefs.