July 24, 2013

The network as a business asset – towards analytics and business intelligence

In my last blog about application visibility and control I did mention analytics as one of the most interesting use cases for such a technology. Clearly the highest value can be associated with it from a business perspective. Especially as you merge the application flow data from the network with additional contextual information about servers, systems, users, roles, devices and their location on the network. The network becomes the root of a new Big Data application – network driven analytics and intelligence. So instead of being a cost center the IT and the network contribute actively to the business success. But how? Some examples I listed back then included:

  • Provide insight into the adoption of business applications that have been rolled out

  • Optimize network resource utilization for business applications

  • Maximize the performance and the user experience for business applications

  • Identify innovative employees with their application usage profile

  • Gain insight into customer application usage and behavior during large events or venues to better monetize the network

  • Provide the basis for monetization of the network infrastructure in the hospitality and large venue market

Those scenarios are just the start. The power to convert Big Data to knowledge and so competitive advantage will result in new types of network deployments that we never imagined before. I am looking forward to this and also your comments and contribution to what could be done with the network and network generated data beyond providing reliable connectivity and the perfect user experience.

To get a sense what will be possible just take a look at one of our technology strategy briefs.

About The Contributor:
Markus NispelVice President Solutions Architecture and Innovation

Markus Nispel is the Vice President Solutions Architecture and Innovation at Extreme Networks. Working closely together with key customers his focus is the strategic solution development across all technologies provided by Extreme. In his previous role he was responsible as the Chief Technology Strategist and VP Solutions Architecture for the Enterasys Networks solutions portfolio and strategy, namely NAC Network Access Control, SDN Software Defined Networks, DCM Data Center Management, MDM Mobile Device Management Integration, OneFabric, OneFabric Connect and OneFabric Data Center as well as the network management strategy. This position is tied to his previous role in Enterasys as Director Technology Marketing and as a member of the Office of the CTO. In addition to this role he advises key accounts on a worldwide basis in strategic network decisions. Before its activity for Enterasys Markus Nispel was active as system Engineer at Cabletron Systems. Markus Nispel studied at the university of applied sciences in Dieburg and graduaded 1996 as Dipl. – Engineer for communications technology. He collected first professional experience at E-Plus Mobile Communications within the group of network optimization of their DCS cellular mobile network.

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