In today’s connected world, it is becoming harder and harder for companies to differentiate themselves from the competition. Companies try lots of different things but many overlook one easy but critical part of their business that if improved upon, can make all the difference about retaining customers and growing sales. This part is called customer experience. Customer experience is the contact the customer has with your company on their journey to buying your product or service. It can happen in many forms (too many to count) but it is vitally important that you promote the best journey possible. Whatever the customer experience may be, it leaves a mark on the customer—be it positive or negative. At the end of the day you want your customer to go home with a pleasant feeling knowing that they made the right decision doing business with you and your company.
Now everyone wants to know the Holy Grail to providing the perfect customer experience. Just like Indiana Jones and the Last Crusade, it takes a real expert to create and manage the perfect customer experience. Some industry experts say that it’s not even manageable. Some experts say the best way to tackle customer experience is by understanding consumer trends and to build your customer experience around those insights. It is challenging and not a quick fix, but with a continued focus and proper execution, you can build a quality customer experience.
On Wednesday January 22nd at 3 pm EST, we welcome you to join a Twitter chat hosted by Extreme Networks. We will be dissecting the importance, trends, execution and future of customer experience! Joining us will be two of the world’s most renowned experts on customer experience. We will welcome Ted Coine, Co-CEO of SwitchandShift.com and Micheal Lytle, Director of Global Technology Services and Operations at Extreme Networks! Both were recently named by SAP as two of the Top 20 most influential customer experience experts. We’d love for you to join us as we discuss customer experience and look to hear your input on what customer experience means to you. Hope to see you there!
You can find a link to the Twitter chat page here.