Businesses are using location-based services to know where customers are, their location and better understand their context via analytics to improve the customer’s experience. This scenario drives towards Contextual Location Policy (CLP) application. Enterprises such as healthcare and transportation or logistics companies might be more interested in asset tracking and workflow to improve efficiencies, but would also benefit with CLP.
To implement these mobile strategies, the technologies needed to interact with the customer, employees, or to track items will vary. The analytics will need to be powerful to create the right level of interaction for the ultimate customer experience, while the analytics for understanding workflow and material tracking might be more flow oriented, looking at dwell times.
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