Digital transformation and mobile-centric behavior is shaping the expectations of today’s customers. As a result, heightened demands are now placed on brands and businesses to engage with customers in a meaningful, value-added, and personalized way. In fact, recent research shows that 80% of individuals are more likely to do business with a company if it offers personalized experiences.

The key to personalization? Utilize the right technologies and the right set of data.

Whether it’s a hotel property, retail store, sports venue, or casino, a purpose-built network is the key to unlocking a personalized experience for your guests. A flexible, secure, smart network infrastructure allows business to:

• React to key events on the property or in-venue in real-time
• Identify customers and guests entering the store
• Engage with customers related to their location onsite
• Enable contextual and personalized marketing
• Provide visibility of available staff and business assets
• Alert employees on important tasks or requests instantaneously
• Analyze customer and staff behavior to optimize offerings and services
• Much, much more!

This webinar explores the digital trends impacting the customer experience landscape, the benefits and use cases of personalized engagement, and the IT networking solutions that you can leverage to deliver an enhanced experience to your customers.