Like many industries today, digital transformation is impacting the way brick and mortar retail stores successfully conduct business. Online retail brands have grown rapidly, and they deliver a highly-personalized and convenient experience to customers. As a result, brick-and-mortar stores are facing pressure to deliver an equally delightful shopper experience and remain competitive and profitable.
Our eBook responds to the challenges retailers are facing as they overcome the pressures of digitalization. We recommend retailers:
- Focus on optimizing in-store operations, associates, and assets
- Digitalize the in-store experience and better integrate it with online, where Wi-Fi is the principal enabler
- Achieve a real-time view on shopper and associate behavior on the shop floor, using location-based tracking
- Provide store associates with a 360-degree view on historical customer data, product information and inventory
