September 02, 2014

Network-Powered Wi-Fi Analytics; Fueling Business Transformation

Every day, according to IBM, there is over 2.5 quintillion bytes of data created in our expanding cyber-world. To give you a sense of that size, it’s estimated that 90% of all data, ever, was created within the last 2 years. There is no slow-down in sight, and currently it is estimated that over 70% of data created is by end users. A great example, according to Digital Den, is that over 30 million unique pieces of data are created on Facebook every month. Every month!

Can you imagine how much data will be created in the next 5 years? Don’t blink, because before you know it the Internet of Things will be in full motion. Not only will data growth continue its surge through end-user creation but soon the machines will take their turn churning processing power and creating even more data.

Some argue that data itself is forging a new economic system, and according to CNN, by 2020 it will rival the oil economy.

There are two types of data: gathered data and analyzed data. Both carry significance in this forming data economy, however it’s widely known that the vast majority of data collected is never analyzed. There’s simply too much, and too few with the right tools and people to get the job done. Needless to say that without analysis there is little value to be derived, and likely no point in collecting it in the first place.

Attention should quickly turn from concepts of “big data” to that of “good data”. This isn’t a needle in a haystack type of proposition, but instead focuses data collection to areas that can deliver immediate insight – such as the network.

Our world has been dramatically transformed through the use of mobile technologies, and Wi-Fi is today’s clear leader in terms of end user connectivity preference. In Today’s experience economy, the demand for excellent mobile experiences can be challenging to supply at times. As mobile experience are delivered, the expectations of end-users grows with every passing visit. So much, that many businesses today cannot afford the repercussions of failed mobile experiences – the customer, the patron, the fan, the student, the patient may change their loyalty and select your next closest competitor next time they are ready to spend money.

Game day is every day, everywhere. This is the challenge facing CIOs in many business types, yet according to IDC only 16% of organizations are leveraging IT to help drive their business. There is a clear disconnect, and it’s time for IT to transition beyond a cost center. It’s time for IT to add meaningful intelligence back to the business, which in turn can establish a relationship of trusted business advisors.

When we consider the concept of good data, of really good insightful data, the network should be considered as one of the first places to look. The network is more than a fast data highway; the network can be a true strategic business asset by harvesting the insight flowing through it – in real-time, all the time.

Imagine taking a look inside of those cars (packets) travelling down the highway gleaning complete context – who’s in the car, what devices are in the car, what applications are being used, and a true measured quality of the performance?

Context driven <good> data can drive informed decisions that business leaders need to create success in every business type – healthcare, education, retail, hospitality, sporting venues and many places in between. Success takes a few different forms: increasing revenue, increasing productivity, increasing security, or increasing experiences of employees and/or guests on your network. The rewards can be game-changing building future success, today.

I am honored to have opportunity to speak at this year’s inaugural CTIA Super Mobility Week conference in Las Vegas. I will be speaking on September 9th at 1:30pm/pacific on MobileCon Stage 1 about Network Powered Wi-Fi Analytics. For information go here.

Want a sneak peak at my slides? Are you going to be at Super Mobility Week? Check out this slideshare and tweet me to engage! @MikeLeibovitz


                      Network-Powered Wi-Fi Analytics from Mike Leibovitz


About The Contributor:
Mike LeibovitzDirector of Mobility Solutions

Mike Leibovitz has over 15 years of Sales Engineering, Product Management and Marketing expertise in the Communications Industry. Since 2008 Mike has been instrumental in bringing high density Wi-Fi solutions to stadiums, healthcare, education and commercial markets for Extreme Networks. Mike’s current role, Director of Mobility and Applications at Extreme is focused on evangelizing mobile and software solutions that drive positive and consistent user experiences. If you would like to read more about his views on mobility, visit his blog Follow me on twitter @MikeLeibovitz.

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