June 07, 2011

Humanizing the Enterprise

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” – Albert Einstein

Now imagine a world when your information technology administrators can securely communicate to the enterprise from anywhere using the tools that they know best. Today, social media is everywhere. Facebook, Twitter, LinkedIn and Salesforce.com’s Chatter are examples of pervasive, simple and easy to use methods of human networking. More than one sixth of humanity is leveraging social media to network. Most are using mobile devices such as smartphones and tablets. In fact, today, mobile devices are the number one method of connecting to the Internet. On top of that, growth of cloud computing is delivering flexible consumption models with unparallel scale and user adoption trajectories.

Keep imagining the possibility of increasing IT management efficiency by providing ubiquitous secure access, with a customizable natural and local language, using a social media interface that invites and connects the human to machine, machine to human, and then world. Imagine reducing complexity with minimal training needed for your IT staff. Gartner recently noted that by 2014, more effort will go into redesigning existing applications to make them social than deploying social software products. Can we ‘friend’ our network’? Can we ‘tweet’ to our enterprise IP infrastructure and have the machines ‘tweet’ us back? Can we ‘chat’ via enterprise class social media using Salesforce.com? Can we do this securely? Are we at a point in time whereby ‘consumerization of IT’ has led to a fusion of all the key information technology megatrends: social media, cloud computing, mobility, ubiquitous management, flexible deployments? The answer to all of these questions is ‘yes’.

Stop imagining. We can do this now! Technology vendors are expected to deliver business value and choices to our customers. A social media interface to network management solution (NMS) that securely enables networks to communicate with humans in the language of social media is that choice. Smarter networks, social networks, secure networks. Securely ‘follow’, ‘friend’ and/or ‘chat’ with all of your IP-based machines (switches, routers, controllers, access points, phones, cameras, etc.), from anywhere at any time, making changes to your network in real-time, instantly adding value to your business.

“We can’t solve problems by using the same kind of thinking we used when we created them.” –Albert Einstein.

Humanizing the enterprise. The choice is yours. Meet isaac.

About The Contributor:
Vala AfsharChief Marketing Officer

Vala Afshar (@ValaAfshar) is the Chief Marketing Officer for Extreme Networks, responsible for global marketing. An award-winning inventor of social technologies and customer services operations, Afshar is a two-time Stevie Award winner stemming from his previous leadership of the company's Support organization, and is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management. Afshar is a recognized social media advocate, having been the keynote of several industry events including Salesforce’s Dreamforce, as well as Gartner and IDC conferences. His thought-leadership has been sought after by leading publications, and he regularly contributes bylines to Huffington Post, Inc., and InformationWeek, among others. To his credit, Vala was recently named by Leadtail as "the most retweeted B2B marketer." He is also the co-host of the weekly "CXO Talk" interview series, where he interviews C-level thought leaders from companies such as Accenture, SAP and Intel.

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