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NRF: Extreme’s New Retail Offering Will Benefit Partners

Gordon Mackintosh Vice President of Worldwide Channels Published 11 Jan 2017

NRF: Extreme’s New Retail Offering Will Benefit Partners

It’s an exciting time for the Extreme team! With the NRF Retail’s Big Show 2017 starting in just days, Extreme will join leading retail and IT professionals in New York City this weekend to discuss the latest innovations driving change in the industry. On the heels of last year’s acquisition of Zebra Technologies’ WLAN business, we’re introducing new offerings this morning to the retail industry’s largest tradeshow audience.

In the era of the Internet of Things, it’s clear that the retail market is changing, along with the tools used to provide better customer experiences. To help retailers with this transition, Extreme introduced two new 802.11ac access points (AP), ExtremeWireless WiNG AP 7602 and AP 7622, along with its ExtremeSwitchingTM 200 Series. These additions to our product portfolio focus on the technology needs of today’s retailers and allow brick-and-mortar stores to better compete with online retailers. Additionally, we’re offering these solutions through our Extreme Partner Network (EPN) for partners looking to provide massive scalability and true zero-touch auto provisioning to customers. The solutions will be available to partners starting this spring.

I’m ecstatic because with these new solutions, my team will be able to arm partners with solutions that offer deeper digital insights, helping retailers easily improve shopper engagement at physical store locations. The WiNG APs are designed specifically to address mass-market applications that accommodate enterprises, branch offices and small-to-medium sized businesses, and run seamlessly with existing infrastructure. Our new 200 Series switches address the wired connections of PCs, servers and storage devices in addition to PoE to power wireless APs and IP phones. Both products offer a fantastic opportunity for our channel partners because they are easy to deploy and manage, and are offered at attractive prices relative to competitor offerings.

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Additionally, these products give us new ways to improve customer experiences and garner differentiation while ultimately driving new revenue streams. This is important because it underscores our two main objectives for the EPN: increase partner profitability and simplify the way partners do business. As we move into 2017, we are committed to equipping our partners with the technology, strategies and tactics to drive partner success, and we’re proving this as we enter new market verticals like retail. I’m proud to be a part of a team at Extreme that works hard every day to make this a reality.

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