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How Retailers Can Boost Customer Engagement and Retention through Wi-Fi Analytics
December 7, 2017 @ 10:00 am - 11:00 am EST
Today’s consumers have an array of digital tools and channels to enable and streamline their retail buying habits, but physical brick and mortal stores continue to be a critical sales channel for retail businesses and brands.
In fact, 90% of sales are still completed in-store, where a key consumer touch point takes place.
However, in order to deliver value and be profitable in today’s mobile-centric world, businesses must digitally reinvent themselves to overcome the challenges associated with today’s physical retailer. Join Planet Retail and Extreme Networks on December 7th to learn more about:
- How your network can help you react to in-store events in real-time
- How to Better engage with shoppers related to their location
- Increasing sales with contextual marketing
- Making use of network analytics to increase your revenue
- Providing a better overall shopping experience
Join us for this exclusive webinar, to learn how strategic investment in purpose-built networking solutions help retailers maintain store productivity and profitability, increase customer engagement and retention levels, and drive sales.
Global Technology Research Director, Planet Retail
Miya Knights, global technology research director at Planet Retail, has over 15 years’ experience as an analyst, journalist and editor specializing in enterprise technology use in retail. She has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. She also brings comprehensive knowledge and understanding of vendor market trends. Prior to joining Planet Retail, Miya was a Senior Research Analyst with IDC Retail Insights, having edited Retail Technology magazine for 10 years.