Customer Advisory Board: EMEA


Welcome to the Extreme Networks Customer Advisory Board

Thank you for being valued supporters of Extreme Networks. We truly appreciate the relationship we’ve built together through the years. We are privileged and honored to work with you and your teams.

Extreme’s Customer Advisory Board (“CAB”) will bring together, on a semi-annual basis, a small group of influential customers with a vested interest in Extreme’s success. We look forward to your feedback on our company and direction.

We believe service, performance and the relationships we build with our customers will allow us to deliver better business outcomes for you and your customers. We are very excited to have you join us on this journey that is sure to offer an enduring and mutual learning experience for both Extreme and our advisors.

Please take a few moments to complete the registration form and read through the Charter – both can be found under the “Registration” and “Charter” tabs above. In addition, please take the brief survey which can be found under the “Survey” tab above.

I look forward to working with and learning from you.


Ed Meyercord
President & CEO
Extreme Networks

EMEA Customer Advisory Board

Agenda 18-20 September, 2017

18 Monday, September
1830-2130Welcome Reception
19 Tuesday, September
830Session Opening
930Extreme NOW: Discover the Difference
1045Advisor Presentations : Strategic Business Needs and Technology Plan
1300Advisor Presentations: Strategic Business Needs and Technology Plan
1330Group Discussion and Breakouts: Challenges and Opportunities in the Real World and Required Capabilities to Meet the Challenges
1530Group Activity
1700Session Wrap Up
1830Evening Activity
20 Wednesday, September
930Extreme Solutions: A Look Ahead
1030What can we do better?
1300Extreme on Extreme
1330Live Demo
1430Meeting Summary
1500Session Wrap Up

Extreme Networks EMEA Customer Advisory Board Pre-Event Survey

  • Please help us gather information for our upcoming Customer Advisory Board (CAB) September 18–20, 2017 by completing this brief survey. If you have any questions please contact Brittany Silveria at Thank you!

  • Please answer all questions.


The Bloomsbury Hotel
16-22 Great Russell Street
London, United Kingdom WC1B 3NN
Phone: + 44 20 7347 1000
Fax: + 44 20 7347 1001

We have reserved complimentary hotel rooms for each of you at the Bloomsbury Hotel from Monday, 18 September to Wednesday, 20 September. If you have any questions regarding your hotel reservation, please contact


Attire for this meeting will be business casual.

Local Attractions:

  • Buckingham Palace
  • The British Museum
  • The Tower of London and London Bridge
  • Big Ben
  • Westminster Abbey
  • Hyde Park
  • The London Eye

Customer Advisory Board Charter 2017 – 2018

The purpose of Extreme’s Customer Advisory Board (“CAB”) is to bring together a small group of influential customers with a vested interest in our success (“Advisors”) to meet with us periodically and offer advice on our company and direction. We believe service, performance and ultimately better relationships will deliver better business outcomes for you and your customers. The CAB embodies this commitment.

Ideally, the CAB offers enduring and mutual learning for both Advisors and Extreme on market and technology challenges, and how Extreme can adapt to meet those challenges in a way that benefits our Advisors and their companies, other Extreme customers, and Extreme.

Who are our Advisors?

Advisors are some of our best customers who have several of the following characteristics:

  • Customers who have a vested interest in Extreme’s success (i.e., they buy a lot of our products and services and want us to remain on the cutting edge of innovation and operational efficiency).
  • Customers with whom we have a good relationship (i.e., they like us and appreciate who we are and want to see us do even better).
  • Customers who like to think strategically, provide open feedback, and enjoy collaborating in a team environment (i.e., their feedback is not always what we want to hear but they give it anyway, often with a factual basis for their opinions).
  • Customers who operate in our target vertical markets and can bring a strong understanding of the needs of those markets but also can see the common themes that are useful for all markets.
  • Customers who hold decision-making positions within their companies and often purchase, or strongly influence the purchase of IT goods and services.

What is the benefit of becoming an Advisor?

In return for providing us with valuable business advice, Extreme has the opportunity to provide Advisors with:

  • A chance to significantly influence the company’s direction, in a way which satisfies their own business and technology needs, as well as those of the wider customer base
  • Access to senior level players at Extreme
  • Early access to technology, e.g., product betas providing an opportunity to receive a time to market advantage
  • Thought leadership in the area of networking, mobility and the future of IT
  • Knowledge of what other companies are doing; and a way to expand their personal network with peers they might not ordinarily meet

What is the commitment expected of Advisors?

The CAB will meet in person at least once annually for 1-1.5 days, and either in person or virtually one other time per year. In accordance with many of our customers’ company requirements, Advisors will be responsible for their own travel expenses for any in person meeting. We ask that Advisors sign up for a 2-year commitment for continuity of thought and actions in pursuing strategic goals.

In addition:

  • From time to time, Extreme may make a special request or survey CAB members for their input on strategic initiatives.
  • We may ask CAB members to present on a topic to share their viewpoints on business and technology initiatives in their own environments.

What does Extreme hope to accomplish with the CAB?

We also think it’s important to share Extreme’s goals for the CAB and what we hope to accomplish. Extreme aims to:

  • Gain market and competitive insights directly from our customers in our target verticals; and get advice on how to expand our success with similar customers
  • Develop solutions that are in sync with customer business and technology plans and challenges; and ‘test out’ company and product strategies
  • Improve customer relationship and loyalty with our best customers and learn how to serve them better
  • Create customer advocates in the marketplace

What will Extreme provide?

Extreme will provide Advisors with access to the company’s senior-level staff, including our CEO, and heads of Sales, Marketing, Services, and Product Management. We will collect and share bio information about our Advisors so CAB members can become familiar with the backgrounds and areas of expertise of all members. The company will also provide speakers in important areas of thought leadership to stimulate discussion, share our product roadmap, facilitate the meeting, take notes, and feedback periodically to Advisors on progress made.

Confidentiality of Work Products

The nature of the CAB’s work is not confidential; guests may attend meetings as deemed appropriate or necessary by the membership. However, any work products shared by Advisors as part of their role on the CAB will not be shared outside of Extreme Networks and will be treated as confidential.

Likewise, the CAB may be privy to confidential data about Extreme Networks, our strategies, product roadmap and projections and may be asked to sign an NDA upon joining.

Contact Information

If you have any questions please contact:

Brittany Silveria
Cell: (978) 877-7647
Office: (603) 952-5106

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