July 30, 2013

Deploying High-Density Wi-Fi to Meet Sports Fan Demand


In today’s mobile world, we expect continuous connectivity no matter where we are.  This includes some places that generally we would not think to be connected; namely the sports arena.  It is the expectation of every fan that no matter where they are, they can continue to experience their “digital life” whether it be checking social media, email, text messages from friends and family, or the ability to follow their fantasy football team.  Even just 3 years ago the thought of delivering seamless Wi-Fi to 70,000 fans was unheard of.  Now fast forward to today, and the New England Patriots have done that and so much more.  By deploying a ubiquitous Wi-Fi solution at Gillette Stadium, the Patriots have enhanced the game-day experience to bring people back to the stadium, and also now have access to a wealth of data from the Wi-Fi network that they can leverage to make the experience even better for their fans.

I have the honor of being part of a panel at the SEAT Conference in Kansas City, MO on August 5th, 2013.  SEAT is the “Sports & Entertainment Alliance in Technology” consortium dedicated to the executives, decision makers and professionals who work in the field of technology, CRM, social, marketing and sales across the sports, collegiate and the entertainment industry. The session I will be part of is titled “CIO-Technology Leaders Session: Wi-Fi” – “The Playing Field”,  and will be addressing the needs of Wi-Fi in the stadium setting.  This will include other industry experts addressing what mobility solutions are being provided today, comparing the benefits of a Wi-Fi solution to that of a carrier-based deployment.  We will also look at how to deliver and meet the fans expectations using technology, and meeting the needs of marketing and corporate sponsors with mobile apps, entertainment, social engagement and mobile marketing.

To learn more about this exciting event, please view this short video by Daren Dulac, director of business development with Enterasys.


About The Contributor:
John BramsDirector, Sports and Entertainment

John is the Director of Sports and Entertainment for Extreme Networks. He has over 19 years of experience in the data networking and security space. In his current role at Extreme Networks, John leads the Sports and Entertainment Business Unit. His team is responsible for handling all aspects of account management (including strategic planning, product development, and engineering), design, implementation, and support of HD Wi-Fi technology in stadiums and arenas. John started his career with Cabletron in 1994 and has held several positions throughout his tenure including sales leadership, business development and national account management. He earned his B.S. degree in Business Administration from the Whittemore School of Business at the University of New Hampshire.

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