August 20, 2015

At This Year’s Little League World Series, We’re Making Sure It’s All Safe Fun and Games

Little League World Series

The Little League World Series (LLWS) is upon us – a long-standing tradition that brings together more than 350,000 fans to enjoy America’s pastime. This year marks the 69th anniversary of the tournament, and sixteen teams from across the globe will gather once again in South Williamsport, Pennsylvania for the competition. Not only has the event become one of the most anticipated sporting events of the year, it has also successfully established itself as a family-friendly atmosphere, which is in large part due to its safe and secure nature.


In order for fans to enjoy everything well-known sporting events like the LLWS have to offer, it’s important for them to feel safe and secure. At Extreme Networks, we’re thrilled to partner with Axis Communications, the global leader in network video surveillance, for the second consecutive year to provide a state of the art high density Wi-Fi network to help secure this iconic event for fans and players alike. Some of the securities being introduced this year by Axis are cameras that can optically zoom in on any object of interest outside of the stadium, HD home plate cameras that magnify any part of the baseball diamond to pull crisp forensic video and digital auto tracking which covers almost the entire baseball diamond with one single camera.


Extreme will leverage its award winning and highly scalable and dense IdentiFi wireless platform, in addition to several switches, including the Summit X450 G2 campus edge switch. In addition to being a high-performance, versatile switch, it also affords users role-based policy and comprehensive security management, which are crucial for addressing the unique challenges that come with securing an outdoor event like this.


At the event, the switch will help power Axis technology that gives event organizers and staff a 360-degree view of the field and ultra-high definition images. Additionally, together Axis and Extreme will deliver technology that can automatically detect, zoom in on and follow moving objects, as well as facilitate live monitoring to effectively discover and handle incidents.


A great example of why this type of technology is so important was seen a few years ago at the event when an international team brought in a case of the chicken pox. Through the sophisticated monitoring technologies, the stadium’s security team was able to find all the people who were at risk of being affected, contact them and make sure they had been immunized, or were sent to the hospital to get immunization. Without this important technology, people would have been traveling around the country, and the world not even knowing they had been infected. Its behind-the-scenes security measurements like this that makes this momentous event so safe and streamlined.


Small towns and old traditions often call for old systems and outdated practices—but not for this unique event. Here at Extreme, we’re happy to help this iconic event maintain its age-old traditions, while simultaneously ensuring its thousands of fans are safe and secure.


About The Contributor:
Norman RiceEVP, Marketing and Corporate Development

Norman Rice is the Executive Vice President of Global Marketing, Corporate Development, and the Stadium & Venue Business Unit for Extreme Networks. In this capacity, Norman manages Extreme’s corporate strategy, M&A pursuits as well as manages Extreme’s Stadium and Entertainment Business Unit. Norman manages the Company relationships with the NFL, IMG as well as a number of NFL Clubs. Prior to working for Extreme, Norman had operating roles with leading Private Equity firms (Marlin and Gores Group) as well as management roles with CA, Concord Communications (Acquired by CA), Aprisma Management Technologies (Acquired by Concord), HoustonStreet Exchange and MicroStrategy. Norman is a Director on the Board of DSP Group (NASDAQ: DSPG) and was previously on the Board of NitroSecurity (Acquired by McAfee) and Advisory Board of vKernel (Acquired by Quest Software). Norman holds a Masters degree in Engineering and a Masters Degree in Management, both from Dartmouth College and a BS from the University of Michigan.

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