January 26, 2015

Vision. Action. Insight. The Immediate Results of Purview


Purview, from Extreme Networks, provides good data analytics directly from a previously overlooked source: the network itself.  With good data, organizations can extract actionable intelligence that delivers immediate results.

2015 is here and many organizations are building plans for the upcoming year. Organizations everywhere face an increasingly digitized and dynamic environment transforming business and operational needs. Harvesting analytics from deployed IT systems has been named one of the top 3 goals for CIOs in 2015, whose IT department today must not only spend wisely, but find ways to get return on budgetary spend.

Business Intelligence is shifting from a nice-to-have luxury to become a fundamental technology that all businesses require. Access to analytics can drive intelligence and revenue for the business, helping it understand the behavior of users and applications and then provide opportunities to better understand customers and employees.  This can include measuring what services and applications users want and what they ignore, what Web pages and communication services are in constant demand, when and where transactions happen, and also to understand potential weakness or bottlenecks in the infrastructure that needs to be addressed.

In today’s experience economy there are no second chances. Analytics can provide a distinct competitive advantage furthering your business growth and success. In 2015, the demand for business intelligence will continue to grow. As I see it, three trends will emerge this year:

1. Good data leads the way

Rather than focusing on the multi-source world known as Big Data, a growing number of organizations will focus on single data source business intelligence. Not only does good data help to alleviate the strain put on compute power and resources, it also limits the need for a data scientist and advanced workforce resources.

2. Focus-first on experiences

Many organizations will push deeper into delivering excellent user experiences to drive deeper consumer loyalty, and ultimately increased revenue growth. Technology investment and decisions stem from this primary focus.

3. Mainstream adoption

Intelligence will shift from a niche perception into a requirement for creating positive business outcomes. The burden of requiring “data scientists” on staff will be alleviated by solutions that provide immediate, good data.

We at Extreme Networks are very proud of our Purview technology that captures and analyzes contextual data providing CIO and IT with good data for faster and more effective decisions.

We are helping our customers transform their network from what was once a depreciating business expense to become now, a true strategic business asset. We are also transforming the perception that IT is just a cost center into a perception of delivering strategic business value. Give us an opportunity to demonstrate how we can do this for you.

If you would like to download a poster copy of “The Immediate Results of Purview” please click here.


About The Contributor:
Mike LeibovitzDirector of Mobility Solutions

Mike Leibovitz has over 15 years of Sales Engineering, Product Management and Marketing expertise in the Communications Industry. Since 2008 Mike has been instrumental in bringing high density Wi-Fi solutions to stadiums, healthcare, education and commercial markets for Extreme Networks. Mike’s current role, Director of Mobility and Applications at Extreme is focused on evangelizing mobile and software solutions that drive positive and consistent user experiences. If you would like to read more about his views on mobility, visit his blog http://www.ontheflywifi.net/ Follow me on twitter @MikeLeibovitz.

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