August 25, 2011

The Enterasys View of the Social Enterprise

A few weeks ago, Vala Afshar, gave a preview of our participation at next week’s Salesforce Dreamforce 2011 event. There is a lot of excitement among our team here at Enterasys for next week’s show. After all, the theme – “Welcome to the Social Enterprise” – is a spot-on description of how we are helping our customers use social media to improve business productivity.

Our recently introduced isaac is the driving force behind our strategy to make our products “social”. Enterasys isaac gives our customers a way to securely communicate to the enterprise from anywhere using the tools that they know best. Want to ‘talk’ to your router using a tool like Salesforce.com Chatter? With isaac, you can. And in fact, we take it a step further than just ‘talking’. Want to make quick and simple changes to a wireless AP, for example? Enterasys isaac can help with that as well.

Everyone knows that social media is everywhere. Facebook, Twitter, LinkedIn and Chatter are examples of pervasive, simple and easy to use methods of human networking. In our own organization, I often use Chatter to keep employees updated in real-time on important sales wins and other company news. And, while it’s true that enterprises initially dismissed social media as tools for a younger generation, that generation is now moving into the workforce and finding productive ways to use those channels has become a top priority.

So please join us at Dreamforce next week – whether it’s at one of the many sessions our executives will be contributing to, or in the ‘campground’, the central resource at the show to test drive technology. And we won’t be missing Marc Benioff’s keynote to hear more about their vision for transforming the social enterprise. If you’re at the show, please stop by and talk with us about how Enterasys can make your enterprise social.

About The Contributor:
Chris CrowellChief Operating Officer

Chris Crowell was Chief Operating Officer of Extreme Networks. Crowell brought more than 20 years of leadership experience to the role – building collaborative organizations with customer focus, while driving profitable revenue growth for technology companies. Crowell was responsible for all aspects of the Extreme Networks sales and marketing operations and is the former CEO of Enterasys Networks.

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