September 30, 2015

Student Recruitment Software – Helping You Win the Race for Top Talent

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The competition for student applicants is getting stronger and the traditional enrollment pool is shrinking. As colleges and universities struggle to attract enough top candidates to meet enrollment goals, the pressure is on for admissions officers. Consider this: on average institutions spend $384 to recruit an applicant, $654 to recruit an admitted student and a whopping $2,231 to recruit an enrolled student. Not to mention that private schools spend approximately 2.5 times as much as public schools to recruit applicants and admitted students, and nearly four times as much to recruit an enrolled student.

 

Institutions cannot afford to struggle with planning, managing and measuring effective recruiting and admissions programs. Effective recruiting is important now more than ever, which is why a growing number of colleges and universities are turning to technology to better manage the admissions process.

 

With that being said, the benefits of student recruitment technology extend far beyond increasing operational efficiency. Recruiting software has proven incredibly powerful in helping to market to and attract prospective students. Today’s generation of college applicants increasingly rely on technology as a form of communication, and colleges and universities can better attract and recruit the best and brightest from today’s creative and tech-savvy talent pool by leveraging these innovative tools.

 

With so many education technologies out there, it can be a job in and of itself to find the right recruiting software for your organization – here’s a look at a few vendors with student recruiting solutions.

Product

Overview

Jenzabar
  • Allows recruiters to spend less time on administrative tasks and more time engaging prospective clients
  • Can be used as a stand-alone solution or with one of Jenzabar’s higher education ERPs
  • Allows recruiters to manage the entire recruitment process with one unified tool
Ellucian
  • Personalizes communications to help reach the best-fit students with the right message
  • Tracks performance and increases yields
  • Minimizes administrative work
  • Identify gaps between current and desired levels of recruitment performance
  • Benchmarks current efforts against proven recruitment practices
Hobsons
  • Streamlines communication, application and enrollment process
  • Helps recruiters engage with the right students at the right time
RuffaloCODY
  • Distributes regular emails directing recruiters to what students they should engage with and what information is most important
  • Provides custom print-on-demand materials to allow recruiters to focus on building relationships
  • Produces regular reports that track staff progress in interacting with potential applicants
Ascend
  • One-click-to-access online forms
  • Lowers recruitment costs and ensures timely communications
  • Manages events from start to finish by creating attractive registration forms, sending invitations and tracking RSVPs and attendance
UNIT4 Campus
  • Manages the day-to-day activities of current administrators, faculty and students, current and prospective
  • Allows users to meet changing demands such as regulatory changes, emerging technology and competitive pressures to recruiting new students

 

In addition to specialized student recruitment software, an increasing number of university administrators and admissions officers are turning to social media to bolster their recruiting efforts. With 98 percent of U.S. universities on Facebook, 84 percent active on Twitter and 72 percent of incoming high school seniors reporting that they research their prospective colleges on social media sites, a growing number of institutions are realizing the impact social has on the recruiting process. In fact, a recent Kaplan survey found that 29 percent of admissions officers have Googled prospective students and 31 percent have looked up applicants on Facebook or other social media profiles. The benefits of social media recruiting are wide-ranging. It does not require a substantial financial investment, can produce a better quality of recruit, can reduce time-to-recruit, and many well-known schools such as Tufts University, Johns Hopkins University and Duke University have incorporated this medium into their recruiting strategies.

 

Whether it’s social media or CRM software, recruiting software technology is having a growing impact on the college admissions process. In recent years, the conversation about admissions has largely been focused on the trend away from successful student matriculation and the finding that only 59 percent of students beginning college will earn a degree within six years. It’s time for admissions officers to recognize the need to successfully recruit students before they can retain them.

 

For more on student retention software, see my blog, 74% of Schools Have A Student Retention Problem [Infographic].

About The Contributor:
Bob NilssonDirector of Vertical Solutions Marketing

Bob Nilsson is the director of vertical solutions marketing at Extreme Networks. In this role, Mr. Nilsson leads the Extreme Networks strategy and programs for vertical markets including Healthcare, Higher Education, K-12 Education, Federal Government, and Hospitality. He has over 30 years of experience in marketing IT systems to Global 1000 companies worldwide. Before joining Extreme Networks Bob was VP Marketing at Clear Methods. Prior to that Bob held senior marketing positions at Digital Equipment and HP. Bob holds an SB degree in EE from MIT and MBA from Columbia Business School.

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