February 25, 2014

Looking Back At Network Field Day 7

NFD

On the 20th of February, last week, it was the very first time that we at Extreme participated in a Network Field Day, NFD (we did also participate in the Wireless Field Day a few weeks ago just for the records).

Joining the NFD goes back to a non-disclosure briefing that I did on Purview with Ivan Pepelnjak last fall. While he and I had several activities and conversations around data center and SDN last year where he was very pleased with our data center interconnect solution he strongly recommended to present Purview also to the technically demanding audience of the NFD. Said and done, we went there. In preparation of the event as we ramped up our PR and AR activities around the acquisition, the new company and also purview we touched several of the participants of the NFD as well. This resulted in preliminary feedback and a set of expectations like that: “…. Also, any of the stuff they obtained in the Enterasys acquisition is amazing, YEARS ahead of its time. They should brag about the CoreFlow ASICs and their policy management engine software. Shout it from the rooftops. The industry’s best kept secret is that SDN is looking at problems Enterasys was on the way to solving 10 years ago” was one of them. A pretty bold statement, so high expectations that I think we were able meet with during the event.

It was good to see that after the initial presentations about the market and Extreme that the audience warmed up during my presentation and we had some great interactions and conversations. Most notably we did not really get any pushback from an audience that is known to be very critical about what vendors do present to them. Comments reached from “I have not seen anything comparable in the industry so far” to “I did manage a 140,000 port higher ed network before and I would have killed for having such a visibility into my network”. It was also pointed out that Cisco is trying to do something similar but had to acquire Insieme for more than 800M USD to get there. So I felt pretty good about that.

In general the SDN movement in the industry has resulted in a re-vitalized interest in a specific technology: the advantage in terms of visibility and control of flow-based system. So the understanding of what hard problems we can solve with CoreFlow2 was there right away. The potential to address new customers and markets with Purview was clearly identified and we were encouraged to pursue this and not lock ourselves too much into our existing customer base where we also have a huge opportunity – in both the legacy Extreme and legacy Enterasys base. Reaching out beyond as we did with the NFL for example is obviously something to focus on as well.

I am looking forward to our next participation at the NFD, I think SDN will deserve another NFD in the not too distant future … let’s see.

The New Extreme Networks

Presenter: John Hanahan, VP of Product Management

Drivers for Application Intelligence

Presenter: Eric Stinson, Direct of Product Management

Purview Hardware and Software

Presenter: Markus Nispel, VP of Solutions Architecture

Purview Demonstration

Presenter Markus Nispel, VP of Solutions Architecture

About The Contributor:
Markus NispelVice President Solutions Architecture and Innovation

Markus Nispel is the Vice President Solutions Architecture and Innovation at Extreme Networks. Working closely together with key customers his focus is the strategic solution development across all technologies provided by Extreme. In his previous role he was responsible as the Chief Technology Strategist and VP Solutions Architecture for the Enterasys Networks solutions portfolio and strategy, namely NAC Network Access Control, SDN Software Defined Networks, DCM Data Center Management, MDM Mobile Device Management Integration, OneFabric, OneFabric Connect and OneFabric Data Center as well as the network management strategy. This position is tied to his previous role in Enterasys as Director Technology Marketing and as a member of the Office of the CTO. In addition to this role he advises key accounts on a worldwide basis in strategic network decisions. Before its activity for Enterasys Markus Nispel was active as system Engineer at Cabletron Systems. Markus Nispel studied at the university of applied sciences in Dieburg and graduaded 1996 as Dipl. – Engineer for communications technology. He collected first professional experience at E-Plus Mobile Communications within the group of network optimization of their DCS cellular mobile network.

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