Apple has introduced the new iPad, the third generation of its category-defining mobile device. Key features of the iPad include the new Retina display, Apple’s new A5X chip with quad-core graphics and a 5-megapixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video. This all adds up to a significant performance advantage over previous iPads and competitive tablet devices.
The surprise for market watchers is that the new device does not carry any of the expected labels such as ‘iPad3’, iPadHD or iPad2S labels. It’s simply ‘the new iPad.’
Branding issues aside, many current iPad owners are expected to upgrade to the new offering, and in addition to consumer demand, growth in iPad sales is also forecast to come from enterprise sales and the burgeoning education market.
Last year (2011), Apple claimed around 62% of the tablet market. Its share should breach the 70% mark in 2012. Consensus among research organisations seems to support sales of 70 million iPads in 2012 – a significant 71% year-on-year rise. Steve Jobs’ influence can clearly be seen in Apple’s success, so much so that despite the continuing proliferation of Android tablets, the market can expect a sizable drop in Android sales and market share, from around 35% in 2011 to 26% in 2012, according to research group IMS.
Apple’s iPad success is also expected to drive down PC sales, which have been on the wane for the last 12 months. At the iPad’s launch, Apple CEO Tim Cook showed the audience a graphic indicating that Apple shipped more iPads in the fourth quarter of 2011 than any single manufacturer sold personal computers.
This trend is opening the doors to a significant BYOD (bring your own device) market. Research in the US reveals that almost 40% of corporate employees use mobile devices to access their company’s networks, regardless of whether their organisations have official BYOD policies or not.
There is little doubt that demands for increased mobility by an increasingly knowledgeable and ‘IT-savvy’ workforce will shape the IT priorities, strategies and implementations of most organisations going forward.
The results of this trend are already evident. Companies are grappling with issues related to managing the increased complexity of their networks, at the same time struggling to deliver a secure, high quality user experience.
Enterprises need to address these issues with BYOD. In particular, there is the need for an architecture focused on unifying the access edge to simplify the burden placed on IT departments and deliver consistent application services across wired and wireless infrastructures.
In other words, improve the simplicity and ease of use to ensure a predictable mobile user experience, encouraging the secure and optimised use of BYOD devices.
Importantly, the architecture needs to provide a comprehensive edge solution without the high costs typically associated with multiple vendor solutions or the complexity that would require a large IT staff to deploy. With an integrated approach, enterprises will be able to benefit with a fully integrated solution that delivers 30% lower capex and 70% lower opex costs compared to competitive solutions.
Organisations can thus be confident that their BYOD solution will secure the iPad – and other tablet use – on any network now and into the future.