February 14, 2013

Hiring A Social Marketer, No Paper Resume Accepted

Enterasys is a social business with huge goals.  After being named by the Boston Business Journal and the Boston Globe as one of the best places to work, and one of the top 10 coolest companies to work for in Boston, Enterasys is looking to expand its workforce with future talent through social media.  Enterasys is seeking a Social Media Pro who already understands the importance of social media influence.  Today, I put the theory that I have outlined in my new book and a prior blog to the test – the future of talent acquisition is being social.

We are looking to expand our marketing organization with a Social Media Pro with extensive digital marketing and community building skills. Enterasys is not accepting paper resumes and will recruit exclusively via Twitter. The social resume is a growing trend in many industries as described in this recent infographic by Mashable—and we’re putting it to the test for B2B marketers. Below is a high-level overview of the process and some of the requirements of the position:

  • Recruitment will begin on Feb 18 and end on March 18.  A job description will be posted via Twitter at the beginning of the recruitment process. At the end of the application period, Enterasys will select several candidates for interviews based on the qualifications described in the job description.  In an effort to use social media to its fullest capacity, Enterasys will also crowdsource Twitter for candidate endorsements using #socialCV hash-tag and reserve an additional interview spot for any interested candidates that received the most Twitter endorsements. The candidate will also interview with the marketing team and members of our executive team. At the end of this process, Enterasys will extend an offer of employment to the most qualified candidate.
  • All interested candidates should apply via Twitter using the account @ValaAfshar. Please include #socialCV in your response to ensure your application is being reviewed. Additionally, interested applicants can also send a direct message (DM) via Twitter and provide your LinkedIn account or other references.
  • A minimum Klout score above 60 is required.
  • A minimum Kred influence score of 725 and outreach of 8 or more is also required.
  • Applicants must have more than 1,000 active Twitter followers.
  • Enterasys will use Google and/or other available public profiles to search for publically available data.
  • Marketing experience must be demonstrated via web content – i.e. blogs, community involvement, news articles and other searchable publications. Enterasys is looking for a marketing professional who can drive the Company’s social networking strategy. Consideration will be made to those applicants who have published works regarding social media, peer influence, digital marketing, and related thought leadership.  Enterasys will also evaluate press coverage or influence with other leading industry bloggers or companies.
  • IT and enterprise technology background preferred but not required.
  • This is a Boston based position, working out of our headquarters location in Salem, NH (40 minutes north of Boston).
  • The salary range for this position is $70,000 to $100,000+ depending on the skills and experience of the candidate. A full description for the position can be found on our Careers site.

Enterasys is very excited to find the very best social and digitally capable Social Media Pro and the Company believes it can achieve this goal using the social media process. Enterasys is a social company looking to hire candidates that are customer focused and passionately engaged. Enterasys is looking for builders – relationship builders.

Please remember to use the #socialCV hash-tag as you engage on Twitter at @ValaAfshar. All of the process elements listed above are subject to change. I was very excited to share details of this hiring process with both USA Today and ABC News San Francisco.

Enterasys Networks is an Equal Opportunity Employer — For more information, please visit us at www.enterasys.com.

About The Contributor:
Vala AfsharChief Marketing Officer

Vala Afshar (@ValaAfshar) is the Chief Marketing Officer for Extreme Networks, responsible for global marketing. An award-winning inventor of social technologies and customer services operations, Afshar is a two-time Stevie Award winner stemming from his previous leadership of the company's Support organization, and is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management. Afshar is a recognized social media advocate, having been the keynote of several industry events including Salesforce’s Dreamforce, as well as Gartner and IDC conferences. His thought-leadership has been sought after by leading publications, and he regularly contributes bylines to Huffington Post, Inc., and InformationWeek, among others. To his credit, Vala was recently named by Leadtail as "the most retweeted B2B marketer." He is also the co-host of the weekly "CXO Talk" interview series, where he interviews C-level thought leaders from companies such as Accenture, SAP and Intel.

See My Other Posts

  • http://twitter.com/zacharyjeans Zachary Jeans

    Please consider my ‘hat thrown into the proverbial ring’. #SocialCV

  • http://twitter.com/LauriRottmayer Lauri Rottmayer

    I’d love to be considered and can meet all of the requirement but I don’t have a klout score. On purpose. I do however, have actual proof of my real life clout and the very nice perks I’ve been given for such from brands because of twitter. :-)

  • http://www.stoweboyd.com/ stoweboyd

    I think you mean ‘infographic’

    • http://www.jimmacleod.com JimMacLeod

      Thanks. Just fixed it.

  • http://www.facebook.com/austin.gunter Austin W. Gunter

    I made a promise to myself 2 years ago. “Never get a job with a resume again.” So far, so good.

  • http://twitter.com/davykestens Davy Kestens

    Do realize that kout/kred scores can be manipulated and followers can be purchased..

    • http://www.patrickwagner.com/ Patrick Wagner

      The work it takes to manipulate your Klout score, your better off just doing the things that makes your score go up.

      • http://dannybrown.me/ Danny Brown

        Actually, that’s incorrect. You just need to have a minimum mention of something and Klout will address you as an expert.

        A few colleagues and I were watching the live stream of a non-profit event, and one of the presenters was eschewing Klout’s benefits and why it was a serious business tool that was tough to game.

        Before his talk ended 30 minutes later, we’d made him an influencer on The Hunger Games, simply by a few clicks.

        Klout and other social scoring platforms are starting points, nothing else.

        • http://www.patrickwagner.com/ Patrick Wagner

          Good point @dannybrown:disqus – I didn’t think it was that easy to manipulate since I haven’t seen any automated software or spam emails offering me a top klout score for $99 – I’d love to know more about what can help me raise my score. More so to know what to focus on rather then manipulate my score ;)

  • http://www.facebook.com/sbhsbh Steven Hughes

    Great Marketing. Way to be unique and make it interesting. The scores and Twitter follower count are minimal, but will no doubt bring out the critics. That’s not the core here, but well played. I love the no paper resume, that can be found on LinkedIn everyone. Well done…

  • http://richardrbecker.com/ Rich Becker

    Thank you for letting everyone know that you don’t know what you are doing and have asked people who don’t know what they are doing to apply as well. Good match. Good luck.

  • http://www.patrickwagner.com/ Patrick Wagner

    I’ve seen the future, and its definitely Social and Paperless. You nailed it, I couldn’t agree with you more. I was lucky enough to visit Google NYC offices last week, as I walked in about 12-16 people were heading outside all wearing Google’s Project Glasses. So it all depends on how close to innovation you really are, the more you innovate the easier it is to see what’s coming up the road.

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  • livinlynn

    All this time I thought it was important to have a high credit score… this all seems a bit precious and cute, but using social media does not equal the ability and experience to manage and expand a large company’s marketing organization. Being a hipster has the shelf life of a MySpace account.

  • Nicole C. Scott

    Klout and Kred algorithms do not take into account “Power Users” whom manage multiple Facebook pages, Twitter accounts, and other social networking interfaces/profiles all at once. Until this is taken into consideration, the metrics as they stand today, leave much to be desired as they are not gauging online power and influence in a fair and equitable way.

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  • professional resume

    I believe that is why so many companies now prefer social resumes…or stalking your social media to see what you are really all about and whether or not you will be a good fit for the company.

  • Nick

    This is awesome. I would apply, but unfortunately I don’t spend the effort on my personal networks that I do on my professional networks. Personal profiles are for me, my friends, and my family. Pro profiles are for the brand names. That said, I would meet the requirements x10 if I were able to apply through my corporate accounts. Not sure that would be overly appropriate or professional on my part. Either way, very creative, very well-written job opening. Best of luck.

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  • http://twitter.com/CalFireNews Cal Fire News

    #socialCV hash-tag engaged on Twitter w/ @ValaAfshar cc: @Cam_enterasys @CalFireNews very best social and digitally capable Social Media Pro

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  • http://amirsibboni.brandyourself.com/ Amir Sibboni

    Does anyone accept paper cvs these days?