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The Reality of Wi-Fi Marketing
November 30, 2016 @ 1:00 pm - 2:00 pm
Wi-Fi is a very competitive market, and sometimes vendor marketing can seem aggressive or even misleading. “Gigabit Wi-Fi, Switch-like Speeds, 5G Wi-Fi”… The WLAN industry is filled with terminology, acronyms, buzzwords and jargon – it’s no wonder that almost everyone is confused.
Cut through the hype and learn how to decode marketing statements so that customers can understand how Wi-Fi works in the real world. Join us for The Reality of Wi-Fi Marketing and discover the facts on areas where confusion abounds such as, Is Gigabit Wi-Fi Marketing Hype?, Are Data Rates Misleading?, Successful Throughput (Goodput) Calculation and much more.
In this eye-opening and educational webinar, industry veteran Devin Akin will help vendor employees, channel partners, customers, analysts and journalists to:
- Accurately discuss technical topics where hype often overshadows facts
- Dispel several Wi-Fi-related technical misconceptions
- Understand the Wi-Fi best practices related to these topics
By moving beyond simply telling “the best version of the truth” to educating customers on terminology and technology, Wi-Fi vendors can become trusted advisors who help customers accomplish their goals and drive revenue for their organization.
- Devin Akin, Principal Wi-Fi Architect, Divergent Dynamics, Inc.
- Mike Leibovitz, Extreme Networks
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