July 09, 2012

Drive by Wi-Fi

While many things change, many things simply remain the same. Marketing engines in the WLAN industry seem to fill up their tanks at the same gas station. Funny how all Wireless LAN vendors are telling the same story.
Why is that?
A simple reason: the demand for WiFi, everywhere at all times, is driving deployments into larger and larger scale beyond the control of those running them. It’s a feeding frenzy of bandwidth consumption and radio frequency exhaustion that seemingly has no peak.
Unfortunately, the problems that arise are universal for network admins. It starts with four letters, and it’s not what the admin yells when their internet bill arrives each month.
Those letters are becoming engrained in our society; many now believe it’s a right.
You got it: B-Y-O-D
For those that haven’t heard about Bring Your Own Device (BYOD), you are probably not reading this blog. In all likelihood the cave you dwell within is using fire for warmth.
Of course, having a sound infrastructure is the key point to providing a BYOD network that can deliver. In fact, the system as a whole is far greater than the sum of each its parts. BYOD is not about a single point product to identify and authorize, or provide granular role-based controls on a wired switch or wireless access point. It’s not about feeds and speeds, without consideration for the entire system. The end-to-end experience that each user subjectively defines requires an approach that is uniquely different than those promoted by all the other vendors.
In my conversations with customer, they want a wireless solution which can meet the demands for holistic provisioning and control that network admins pine for, while reducing TCO that c-level/execs pine for, while delivering the positive and consistent user experience we all pine for. In the end, it’s a win/win/win for all three when they put their trust in a network that meets all these needs.
While BYOD is largely a discussion around mobile devices and WiFi networks, I urge you to consider the system as a whole while you’re out there shopping.
You can fill your tank at the other guy’s station only to discover that you’ve run out gas and stuck in that inevitable traffic jam.
About The Contributor:
Scott FergusonWireless Product Marketing Manager

Scott Ferguson is a Product Marketing Manager at Extreme Networks with 20+ years of domestic and international experience in the computer and data communications industry. He has held numerous senior level positions in engineering, product management, and product marketing for start-ups, fortune 500 companies, and business turnarounds in both carrier and enterprise focused businesses. Scott is an industry leader driving hardware and software products to financial success and market recognition, in: security, management systems, network infrastructure, and applications. Scott has held senior level positions at companies that include Apani Networks, Avaya, Colubris Networks, Nortel Networks, and Xyplex Networks. Scott has also been a consultant for companies helping them achieve their business goals through his strategic / business planning, new product introduction, implementation, and marketing skills.

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