Today social media is used for more than just posting “selfies” and amassing likes. Social networks have unlimited sources that many can take advantage of to make informed decisions. A social buying study by IDC determined that 75% of B2B buyers use information from social media and interaction on social networks to make purchase decisions.
Although the use of social networks during the buyers’ journey varies, it’s proven to be a resource in every stage. From investigating an idea to finalizing a decision, social channels are valuable tools.
Typical outlets where IT pros go to find information are: conferences, industry analysts, vendor websites, and industry publications. What late social media adopters may not realize is that the majority of the information they’re seeking can be found in one common place. Companies, specifically in the IT industry, use their social channels to share information, build relationships and listen to feedback from their audience.
Here are 3 ways social media enhances your decision-making:
- Social Media is an Essential Credible News Source
News is now spreading faster than ever due to the increase in use of social media platforms. Today, people post more about newsworthy material than about themselves. Not only do news outlets use social media as an important source of traffic but they also rely on interactions on social channels to get their own news. For IT pros, industry publications’ social channels serve as a great place to collect information and learn more about the company or product in question.
- Peer-to-peer Interaction
Social media is also widely used as a collaboration tool between peers, swapping information, input and new trends. In a recent survey conducted by ESG, 39% of IT decision makers interact with peers to research and evaluate products and services. Specifically online professional networks (e.g., LinkedIn) are a top source for decision makers. In a world where people are constantly connected and online, what better way is there to gain insight and feedback than in a social community?
- Customer Service and Direct Communication are Invaluable
Social media is one of the most important customer services tools a company can take advantage of. It is a great way to create connections and boost communications with potential customers. If you’re looking for a specific product or service, a vendor’s social networks can be a great place to start. Ask them questions directly or find a company advocate that may be willing to answer a few questions. If they are willing to communicate with you via social media, this might be an indicator of the great customer service you will likely receive after purchasing their product or service.
If you have not yet considered the methods above, give it a try. Using social media as a key decision-making tool can be a valuable experience, I’m sure you won’t be disappointed.
If you currently use social media as a source of information for decision-making, let us know how you have benefitted in the comments below or by using #ENTechTalk on Twitter!